Were Here BHM
The Black Employee Network Business Resource Group wanted to create something to celebrate Black History Month. Initially the means of execution was for screens, but our goal was to make an impact. And as we brainstormed, our first thought was to go far beyond the typical Black History lessons we see every year.
We wanted to display the presence that we have in industries and communities; even that continue to be silenced. Keeping with that sentiment, we decided to expand the energy placed in the screens and create events based on pain points we wanted to discuss. With the hopes that by highlighting aspects of our communities and perspectives could help give business he given incites, as well as while highlight the talents of the member in our BEN group.
Art Direction, Concepting, Design
The experience we want to create didn’t just stop at the event screens. you wanted recreate the atmosphere the screens provided though out the campaign.
This additionally included, Social media, event signage, event invitations, and event splash pages.